![]() If you trim or you shave or you’re bare down there,” Gillette’s message concludes. ![]() “It seems like a very male perspective when it comes to what’s appropriate sexually.”ĭespite the controversy, a survey conducted by Gillette’s ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated women’s grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Company’s report.Īs the commercial reaches its musical climax, a chorus of synchronized strands belt out, “Why the mass hysteria about the pubic area? There’s nothing diabolical about this little follicle.” “I’m not sure how erections are somehow not related to sex but vibrators are,” Fine told The Post at the time, in reference to some men’s brands that prominently promoted remedies for erectile dysfunction. MTA is biased against sex toy advertisements: lawsuit Their CEO Alexandra Fine argued that there was a double standard in play. In 2019, sex toy company Dame filed suit against New York City subways for pulling out (no pun intended) of a deal to run their risqué posters in trains - ads that read, simply, “Toys, for sex” alongside an image of one of their devices. For example, Thinx, the “period-proof” panty company, caused a stir with a number of ad campaigns during the past five years, such as one depicting fruit that some would say is reminiscent of certain parts of the female anatomy. The charming commercial comes as beauty and hygiene brands, in particular, are increasingly using clever marketing to attack the taboos inherent in their products, as Fast Company points out. A new ad by Gillette Venus, which features a singing, dancing curly strand of hair, is encouraging women to take pride in their pubis - whether shaved or not. ![]() “It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear?” the strand sings. It’s a contradictory turn for an industry that for the past century has urged women to remove or obscure all hair that wasn’t sitting neatly atop their head. But when they got one look at me, the ruling from society was, ‘Ew, not you.’ Oh what’s a curl to do?” “I’m just a pube, and it’s not fair, all I ever wished to be was just another hair. The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the body’s most maligned cuticle. Tubi’s Super Bowl 2023 commercial pranks fans, who didn’t take it wellĪ new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis - whether shaved or not. Timothée Chalamet slams into, breaks camera on streets of NYCįormer MMA star sparks backlash over tweet about same-sex kiss in ad Link to Instagram Page Displays the Instagram logo and links to the iSpot.Creepy AI-generated beer, pizza commercials go viral: ‘What hell looks like’.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page.Gillette Intimate Pubic Hair Trimmer, Gillette Intimate Pubic Hair Razor, Gillette Intimate Pubic Shave Cream + CleanserĪdd None have been identified for this spot Share it with friends, then discover more great Keep an eye on this page to learn about the songs, characters, and celebritiesĪppearing in this TV commercial. Body Hair Trimmer for Men Women, Electric Groin Bikini Ball Shaver, Fully Waterproof Ceramic Blade Pubic Hair Trimmer Clipper Body Groomer Kit With Recharge. Marketing Stack Integrations and Multi-Touch AttributionĬheck out Gillette's 15 second TV commercial, 'It's Not Junk, so Treat It Right' from the Shaving & Hair Removal industry.Real-Time Ad Measurement Across Linear and CTV. ![]() ![]() There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est. ![]()
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